Godfrey DIY are a regional independent chain of DIY stores - competing in a fierce online market place against the big national 'household name' chains.
Our task is to drive traffic to their ecommerce website for both highly competitive core terms such as 'DIY' and 'DIY Stores' as well as product specific terms they wish to rank highly for.
An ongoing programme of SEO has been used to maximise traffic and produce an excellent ROI for the client.
Results;
Search positions;
Now competing with diy.com, focusdiy.co.uk and wickes.co.uk for terms such as "DIY", "DIY stores" and "Home improvement stores" (as shown) yet on a very limited budget in comparison.
Contributed to the increased average daily traffic from 1400 a day in October 2007 to 1900 in April 2008.
- 47.81% increase in search traffic from November 2007 to April 2008
- Increased site conversion rate from below industry standard to an industry standard level by advising on on-page changes such as checkout process / secure site notices etc.
- Setup a company blog at http://www.godfrey-diy.co.uk/blog/ which contains useful guides such as "The guide to a perfect lawn this summer" amongst others which attracted a vast amount of links and traffic. This helped to boost Godfreys rankings in the search engines for terms such as "Weed killer" (1st)