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          <title>Further - Online communication for business - Industry news</title>
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          <link>http://www.furtheronline.co.uk/</link>
          <description>Further - Online communication for business - Industry news</description>
          <pubDate>Fri, 05 Sep 2008 22:01:11 GMT</pubDate>
          <item>
               <title>Sunday Times trumpets the power of SEO.</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=67</link>
               <description>If you happened to pick up the Sunday Times on 4th May, you hopefully will have read the excellent article by James Ashton &amp;lsquo;Searching to get to the top of Google&amp;rsquo; which showed how natural search (SEO) has taken a big foothold here in the UK and is forecast to increase at a rate far beyond that of paid search (PPC) over the next few years.</description>
               <pubDate>Wed, 07 May 2008 17:35:37 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=67</guid>
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          <item>
               <title>SEM delivering 300% return on investment </title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=60</link>
               <description />
               <pubDate>Sat, 05 Jul 2008 08:44:46 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=60</guid>
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          <item>
               <title>Microsoft's bid on Yahoo!</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=57</link>
               <description>It's been swirling around the news for a week now, Microsoft's unsolicited bid for Yahoo! at a mind-numbing $42billion. The offer stands at 62% above share value, which leaves Yahoo! very little choice...</description>
               <pubDate>Fri, 08 Feb 2008 11:10:35 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=57</guid>
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               <title>The Future of Google Search Results</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=47</link>
               <description>Google search results are now starting to display results from other verticals such as video, maps, local and blog search. A great example of this is...</description>
               <pubDate>Tue, 27 Nov 2007 15:10:18 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=47</guid>
          </item>
          <item>
               <title>Xing social network to introduce ads.</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=46</link>
               <description />
               <pubDate>Sun, 18 Nov 2007 17:10:30 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=46</guid>
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          <item>
               <title>Google Announces 43% Rise in Q3 Profit</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=41</link>
               <description>The Google train keeps on rolling. After seeing its stock rise above $600 per share</description>
               <pubDate>Fri, 19 Oct 2007 17:19:26 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=41</guid>
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          <item>
               <title>Current TV relaunches website to let users define news</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=39</link>
               <description>Current - the television network for young adults co-founded by Al Gore - has relaunched its website in a bid to involve users in generating and selecting news content.</description>
               <pubDate>Thu, 18 Oct 2007 11:41:31 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=39</guid>
          </item>
          <item>
               <title>Microsoft acquires Jellyfish.com</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=37</link>
               <description>Yesterday, Microsoft announced it has acquired Jellyfish, a shopping comparison engine.</description>
               <pubDate>Tue, 02 Oct 2007 14:40:02 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=37</guid>
          </item>
          <item>
               <title>The current state of the online marketing industry</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=34</link>
               <description>A few really interesting key facts and figures about the astonishing growth in our industry. If you need any reasons to invest in online marketing, just read on.</description>
               <pubDate>Wed, 19 Sep 2007 15:02:39 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=34</guid>
          </item>
          <item>
               <title>Chinese cops on internet beat</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=26</link>
               <description>Police in China to start patrolling the Web using animated beat officers that pop up on a user&amp;rsquo;s browser.</description>
               <pubDate>Thu, 06 Sep 2007 23:11:26 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=26</guid>
          </item>
          <item>
               <title>Google signs ad deal with CNN</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=25</link>
               <description>Google set to become exclusive provider of auction based text-advertising on CNN.com.</description>
               <pubDate>Thu, 06 Sep 2007 23:07:47 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=25</guid>
          </item>
          <item>
               <title>Overseas property searches increase by 24%</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=24</link>
               <description>The Office of National Statistics released data showing that 385,000 people left the UK for long term foreign residence in the year to mid-2006.</description>
               <pubDate>Thu, 06 Sep 2007 23:05:54 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=24</guid>
          </item>
          <item>
               <title>More mobile Ebaying</title>
               <link>http://www.furtheronline.co.uk/news-item.aspx?newsId=23</link>
               <description>After a successful Spanish test, launched in September, ebay is to launch it's own mobile re-bidding service.</description>
               <pubDate>Thu, 06 Sep 2007 23:02:23 GMT</pubDate>
               <guid>http://www.furtheronline.co.uk/news-item.aspx?newsId=23</guid>
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