Richardson's Group, formerly known as New Horizon Holidays, are a well respected provider of UK based boating and holiday village breaks. They appointed Further as its chosen partner for online marketing and PPC management in May 2008.
The contract involves strategic online marketing including creative link building, online brand awareness, blogging, online pr and paid search (PPC) management.
Prior to the search work beginning,the Further team had redesigned aspects of the site to allow for better navigation and conversion. Results, even at this early stage, are very pleasing.
Results - Boating holidays
- Achieved Page 1 for core term; "Norfolk Broads boat hire" in 2 months.
- Traffic increased from 6,017 to 8,981 from June
- July 48.74% increase
- Double industry standard click through rate and conversion rate for PPC
1st place local listing for "Norfolk Broads boat hire"
Results - Villages
- Traffic up from 6,972 to 9,635 in July 38.20% increase
- 2nd for "holiday villages Norfolk" in 2 months.
- 6th for "uk family villages"
- Excellent local rankings across all villages
- Higher than industry standard click through rate and conversion rate for PPC
Excellent local listings for "Norfolk holiday villages"
Excellent local listings for "hemsby holiday village"
